PokerStars recently paid to have their name on the stadium of a German soccer team. I wonder how much they had to pay... That seems like a smart investment to me. http://www.pokerinside.com/content/news/pokerstars-to-sponsor-german-football-stadium.
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That is a good investment. Poker's getting stronger and stronger around the globe and the WSOP champ just so happens to be German, so strike while the iron's hot.
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